Colors

The Czech Is In the Mail
The colors on your junk mail may indicate how well you rank with marketers.
Experts who study such issues conclude that the richest three percent of Americans prefer the colors forest green and burgundy on the products they buy, reports author David Bodanis in his book, The Secret Family.
On the other hand, the poorest 10 percent of Americans are likely to get offerings in sky blue or grass green, says Bodanis.
And the marketers have determined which products are most likely to appeal to specific racial or ethnic groups in the United States.
Bodanis says black Americans are more likely to buy encyclopedias and educational reference books, Hispanic Americans are likely to be offered patio furniture, and Chinese-Americans are likely to get insurance offers emphasizing how various policies could help the next generation.
Hmmm interesting...forest green and burgandy are twoofmy favorite colors and used a lotin my home. Most of my junk mail comes in plain white envelopes and is for credit cards and TV satellite offerings. Wonder what that says about me?